Why I Bought Peloton (PTON) Yesterday
I bought Peloton (PTON) yesterday.
Why? Because of this Tweet thread from Max Koh.
What makes Peloton special?
They're like WWE, live theatre, church combined.
I started buying positions since June 2020.
But 99% of investors don't get it
It's not about the digital subs or low churn.
None.
Here's 5 reasons why $PTON holds a special place in my portfolio:
1. Connection to instructors like Hollywood stars
2. Proven system for creating crowd pullers like WWE
3. Live theatre in disguise
4. It's all about the music
5. People work out to be entertained
Here's a breakdown of each:
Seriously. Go read this.
I really don’t have much to add to Max’ analysis because it’s so spot on.
Now, is Peloton going straight up?
I hope it does.
But I’m willing to wait out the story, because I see so much potential.